Means To An End

A New York Times article detailed the current public health crisis of chronic lack of adequate sleep. We know that a booming sleep industry has popped up in response. Companies selling mattresses, pills, teas, and tracking apps have become an enormously profitable industry. The most interesting part of the Times article concerns the marketing that the sleep industry most relies on: it reports on studies that measured the performance of baseball players with longer sleep schedules and the prod...