{"product_id":"meant-for-you","title":"Meant For You","description":"\u003cp\u003ePersonalization is a major part of our consumer culture today. We put our names on our water bottles, customize our shoes, curate playlists for different moods or routines, and expect brands and businesses to provide us with a personalized experience. One article points to some of the psychology behind this, noting four effects: the endowment effect, exclusivity premium, gift-giving solution, and emotional brand connection. Customization allows \u003cem\u003ea\u003c\/em\u003e\u003cstrong\u003e \u003c\/strong\u003ebottle to become \u003cem\u003eyour\u003c\/em\u003e bottle. It makes a pair of shoes you purchased for running not just running shoes, but “you”\u003cstrong\u003e \u003c\/strong\u003eshoes, made specifically for you. It solves gift-giving dilemmas because now you can buy the person who has everything something they already own but now with their name, making it feel unique. And customization is emotionally powerful: “71% of consumers expect personalization from brands … and 76% become frustrated when they don’t receive it” (“The Rise of Personalized Merchandise: How Customization Is Changing Consumer Culture,” \u003cem\u003eUCT (Asia)\u003c\/em\u003e, March 28, 2025, \u003ca href=\"https:\/\/uct-asia.com\/the-rise-of-personalized-merchandise-how-customization-is-changing-consumer-culture\/\" rel=\"noreferrer noopener\" target=\"_blank\"\u003ehttps:\/\/uct-asia.com\/the-rise-of-personalized-merchandise-how-customization-is-changing-consumer-culture\/\u003c\/a\u003e).\u003c\/p\u003e","brand":"Ministry Pass","offers":[{"title":"Default Title","offer_id":54450699632956,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/9874\/1564\/files\/christina-rumpf-XWDMmk-yW7Q-unsplash.jpg?v=1790268040","url":"https:\/\/app.ministrypass.com\/products\/meant-for-you","provider":"Ministry Pass","version":"1.0","type":"link"}